Jocko Willink is the retired commander of the most highly decorated special-operations unit of the Iraq War: US Navy SEAL Team Three Task Unit Bruiser, which served in the 2006 Battle of Ramadi.
In his new book, "Extreme Ownership: How US Navy SEALs Lead and Win," cowritten with his former platoon commander, Leif Babin, he and Babin explain the lessons learned in combat that they've taught to corporate clients for the past four years in their leadership-consultancy firm, Echelon Front.